In The News

Contact: Erin Arnold
erinarnold@sanmar.com

SanMar to Add Alternative Apparel

New Brand to Debut in April

Atlanta and Issaquah, Wash. – March 16, 2016 – SanMar Corporation, a leading industry supplier of apparel and accessories, announces it will begin distributing lifestyle-clothing brand Alternative Apparel. The selection will consist of 41 total products, including 11 exclusive styles developed collaboratively by Alternative and SanMar. 

"For decades, SanMar has been widely considered as one of the leading customer service organizations in the industry and over that time, has built a merchandise assortment that is uniquely theirs,” said Evan Toporek, Alternative Apparel CEO. “We're excited to have the opportunity to elevate their fashion offering and bring our unique point of view to their legions of loyal customers." 

SanMar will offer the Alternative collection beginning April 15, 2016. The assortment will consist of t-shirts, tanks, hoodies, sweatshirts and fleece pants. It features a mix of Alternative’s best-sellers, including Cotton Jersey, Eco-Jersey, Eco-Fleece and newly introduced Vintage 50/50 fabrications. 

“Our customers have been forthright in telling us we should carry Alternative,” said Jeremy Lott, SanMar President. “They are a highly respected retail brand that’s blazing a trail in upscale fashion basics. It’s a great addition to our product portfolio.” 

Unique attributes of the Alternative brand include luxe fabrics, unparalleled comfort and quality craftsmanship. From the beginning, Alternative set out to recreate the softness and simplicity of everyone’s favorite vintage tee. By the time sustainability was a buzzword, it had already been woven into their values and fabrics. 

Details of SanMar’s Alternative Apparel offering will be available on SanMar’s website and through a print catalog. For more information call 800-426-6399 or visit www.sanmar.com. 

About Alternative 
Founded in 1995, Alternative is a fashion lifestyle brand best known for comfort, simplicity and its commitment to sustainability. Through innovative apparel design and involvement in purposeful causes, it aims to connect people, inspire creativity and catalyze change. The Atlanta-based company offers its lifestyle collection directly to consumers via its e-commerce website and standalone stores, and through wholesale via its domestic and international retail partners. Alternative also produces a leading imprintable sportswear line, providing superior basics to distributors and screen printers. To learn more, visit alternativeapparel.com. 

About SanMar 
SanMar® Corporation is a premier supplier of wholesale apparel and accessories including Nike Golf, OGIO®, Eddie Bauer®, Red House®, New Era®, Red Kap®, Port Authority®, Port & Company®, District®, District Made®, Sport-Tek®, CornerStone® and Precious Cargo®. A family owned and operated business since 1971 SanMar is based in Issaquah, Wash. with eight national distribution centers. 

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